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Turn Signals Newsletter
The FordMuscle team is constantly researching and surveying the ever changing landscape that is internet advertising. For businesses considering internet advertising, the web presents a double edged sword in that it conveys misinformation just as well as it does information. We believe in order for businesses to make a sound decision on where to spend their ad budget they need quality information and perspective. We share the results of our research into the evolving area of internet advertising through Turn Signals, our periodic newsletter just for manufacturers, distributors, and services providers in the Ford automotive aftermarket.

To receive Turn Signals as they are published please send an email to jon@fordmuscle.com, and indicate whether you prefer to receive the newsletter by email or a mailed hard copy. Archived copies are also available below for download.

Web Users Judge Sites in the Blink of an Eye
January 2006
Does Sex Really Sell Performance Automotive Products?
March 2005
The Non-Traditional Role in Internet Advertising in Creating Brand Awareness.
December 2004
The Problem with Internet Advertising is in the Ads.
May 2004

 

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