Can you still get a great deal on a used car?
By Chirag Asaravala
A
recent article in NewsWeek discussed the impact online auction
houses like eBay are having on America's culture of garage
sales. Garage sales of course are the American pastime of
selling ones no-longer needed household goods at prices that
reflect not the real market value of the item but rather the
owners desire to all but avoid throwing the item in the trash.
The article discussed how a new breed of garage sale buyers,
and sellers, is changing the face of this old tradition. Many
buyers now scope out garage sales with the sole intent to
pick up items at garage sale prices which can then be resold
on ebay at their much greater real market value. Often times
this is hundreds of times higher than the driveway selling
price.
Web savvy garage sellers have also caught on to the game.
They use ebay pricing as justification for turning their driveways
into an Antiques Roadshow. What once was a nominal
price scribbled on a scrap of masking tape, has now become
a printout of "finished auctions" from ebay, displayed
matter-of-factly next to the item. That faded 1960's Star
Trek lunch pail which in garage sale economics would sell
for a buck tops is now commanding $50. And the seller probably
won't throw in that coffee mug with the sale either, since
it too is likely worth a few bucks.
The
influence of internet commerce extends beyond just garage
sales however. We see the same trend developing in the used
automobile market. In fact one has to ask if there is even
such a thing as a screaming good deal on a vintage car anymore?
We think there are actually opportunities to score a steal
on a collectable car, but you just need to know where to look
and how to act fast.
Before the web, printed classifieds and orange-and-black 'For
Sale' signs were the only options for broadcasting a used
auto for sale. While these methods are still in practice,
they have greatly diminished, being replaced with online listings
instead. In fact many pay-for-placement newspapers and specialty
classifieds are blaming their demise and low subscriptions
on websites like craigslist.org where sellers can post cars
for sale for free.
This
is where we still see deals to be had, and here is why. Online
classifieds listings like craigslist attract certain kinds
of sellers. Mainly the desparate kind. They are the that need
to sell their car now, and don't have the patience or interest
in achieving the highest possible market price. Such sellers
will concentrate on selling in their local market. They don't
want to hassle with a potential out-of-state buyer. Local
online classifieds, like Craigslist, facilitate this. Secondly
they want simplicity. This means no setting up an account,
no complicated forms to fill out, and more importantly a cash
transaction. ebay represents the exact opposite. You cannot
sell your car on ebay until you set up an account, fill out
a lengthy form to list the car, and finally, accept the fact
that you'll have to use PayPal or wait for the seller to send
a check. This doesn't work for the guy who has to get his
'72 Torino out of his sideyard by Friday so he can sell the
house. He wants you to show up now with cash in hand.
Your
best opportunity to score a deal is in a transaction where
negotiation is possible. The auction format doesn't enable
this as it is a one way street in favor of the seller. The
price in an auction can only go up. As a result you
really have no leverage as a buyer in an auction sale format.
Your only hope is that you do not get outbid, or that there
is insufficient interest in the item. In the typical classified
format however the tables are reversed. It is all in the buyers
favor. The seller lists a price and you can lowball him with
the intent to end up somewhere between the asking price and
your offer. You can see the vehicle in person and point out
flaws and shortcomings as a tactic to knock a few bucks off
the price. Finally, you can size up your seller 1 on 1, without
the influence of other potential buyers. Since the seller
in this situation has no idea when and if another buyer will
come along, he is usually inclined to deal with you and complete
the sale.
We scanned our local San Francisco, California craigslist
and found a few deals around $1000 that are considerably less
than the final auction prices on ebay. The images scattered
throughout this article are real listings as of April 30,
2006. We are certain you could pick up a new project car for
a steal if you get to these sellers first.
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