There is a white plastic linkage that connects the choke to the choke rod, is it still intact? If not, that is probably your problem.
If it is, set the choke cap to 3 rich, there should be a notch on the black choke cap. If you see the notch, line it up with the third notch on the housing(side towards fire wall). The choke plate opening adjustment is located on the white plastic linkage I was talking about earlier. If the linkage is there and the tension is set, set the choke opening to about 5/64 or so, you can use a drill bit for this as a gauge.
Also, check the choke pull down on the back of the carb plate, it looks like this
http://www.partsamerica.com/ProductD...75&ptset=A
If the loop is broke, replace it.
This carb is the easiest that I have found to work on and the adjustments are super easy.
When I first got my '73 Montego, I had this same problems(pull down and linkage) and it was a B*%$H to strart. I got a carb from the junkyard, harvested parts, and rebuilt and had no problem starting.
Hope you figure it out, Chris.
[addsig]