In addition to sponsoring the Woodward Dream Cruise this year, Ford is bringing back its popular Mustang Alley cruise-in Ferndale, Michigan. (Photo Credit: Ford Motor Company)
Dream Cruise is all about the sheer joy and freedom of the automobile, and Ford has always celebrated car culture. — Mark LaNeve, Ford
Since 1995, the Woodward Dream Cruise has been an event that draws out huge crowds and amazing cars. This year’s installment, which takes place on August 19, is expected to bring out over 1 million people and 40,000 cars. Not surprisingly, when the sponsorship became available this year, Ford jumped on it.
“Dream Cruise is all about the sheer joy and freedom of the automobile, and Ford has always celebrated car culture,” Mark LaNeve, Ford Vice President, U.S. Marketing Sales and Service, said. “From Fiesta to GT, we’re obsessed with making driving fun and we’re committed to celebrating that passion with enthusiasts of all ages in the birthplace of motoring.”
If you want to park in Mustang Alley, you do have to drive a Mustang and you must register in advance.
We are elated to have Ford Motor Company’s commitment to the Woodward Dream Cruise. — Tony Michaels, Woodward Dream Cruise
As usual, Ford will have many of its vehicle on display, including Ford Performance stars like the 2018 Mustang, F-150 Raptor, Fiesta ST, Focus ST, Ford GT, and Shelby GT350. The company will also bring its Driving Skills For Life program to Woodward for the first time. This program helps rookie drivers learn valuable skills.
“We are elated to have Ford Motor Company’s commitment to the Woodward Dream Cruise, and we look forward to working together on this annual tradition that puts our region in the national and international spotlight,” Tony Michaels, executive director, Woodward Dream Cruise, said. “Ford consistently strives to make the Detroit region stronger, and we are incredibly grateful for their partnership.”
The Dream Cruise is definitely a bucket-list event, which anyone can attend. However if you want to participate in this year’s Mustang Alley, you can register your pony right here.