Los Angeles, Dec. 2, 2009 – The 2010 Ford Taurus today was named International Car of the Year (ICOTY) at the Los Angeles Auto Show. The ICOTY award honors new-year model vehicles that foster an emotional connection with consumers. The all-new Ford Taurus was voted the winner of the 14th annual award by a panel of 19 automotive media from around the U.S. representing top newspapers, magazines and Web sites.
“This award is not centered on power and performance. It’s about how a car reflects our personalities, lifestyles and self-image and how well the automaker achieves that goal through the design and marketing of the vehicle,” said Courtney Caldwell, ICOTY’s creator and executive producer.