SEMA 2014: Royal Purple Expands Line With New Products For 2014

RPSEMA10One thing that is a constant is that some auto manufacturers are going to continue to build cars that require products that are not currently on the market. One of those products is 10W-60 motor oil that is required for many high end European cars. Head out to your local auto parts store, and you may not find it, but Royal Purple has once again brought their synthetic motor oil to market to cover these high end imports. Available this coming January, the product will hit the shelves with a few more products aimed at maintenance for all cars and trucks.

RPSEMA03Max Atomizer is a fuel system cleaner that you pour directly into the fuel tank, and it will help clean fuel injectors and stabilize fuel, including ethanol. It helps to restore fuel economy, improve responsiveness, and maximize power, without harming the vehicle’s emissions equipment because it is EPA/CARB compliant. Royal Purple’s Central/Midwest Regional Manager, Scott Critchell, recommended that Max Atomizer is added whenever performance is decreased, and that you will find it on shelves for about $7.49.

For more products aimed at maintenance and care, Royal Flush cooling system flush and cleaner comes in a 12 ounce bottle and is designed to treat the entire cooling system with a capacity of up to 16 quarts. Royal Flush will optimize cooling efficiency to prevent overheating, and will clean the radiator and cooling system, neutralizing combustion by-products, and is even safe in aluminum radiators. Critchell recommended adding Purple Ice to your radiator to help keep coolant temps down 10-20 degrees.

Also expected to arrive on store shelves this January is 10-40 HMX, Royal Purple’s high mileage synthetic motor oil for older cars. You can find these and all of Royal Purple’s automotive products at their website to be kept up to date on all products and releases.

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About the author

Michael Harding

Michael is a Power Automedia contributor and automotive enthusiast who doesn’t discriminate. Although Mopar is in his blood, he loves any car that looks great and drives even faster.
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