Steeda Autosports established a new relationship with AutoNation to bring aftermarket performance parts and Steeda Performance Vehicles to more customers. AutoNation has a huge share of the new and used car market thanks to 225 dealerships across the nation and Steeda is known is for its high-performance vehicles and aftermarket performance parts, but they are going to increase their exposure thanks to this new relationship.
Mustang enthusiasts are familiar with the company thanks to its dedication to quality aftermarket parts and developing impressive high-performance vehicles. Thanks to increase in exposure through AutoNation more consumers will be able to experience these performance vehicles and purchase performance parts for their Ford vehicles. Conversely, AutoNation is looking forward to providing their clientele with high-performance options in the parts department as well as on the lot.
Steeda Autosports may have focused on the Mustang in the early days, but the company has expanded its view to include other Ford vehicles as well. This expansion now includes Ford trucks, Fiestas, Focus, Fusions, and Mustangs. By widening their support to multiple platforms Steeda increased its share in the Ford performance market thus making the deal with AutoNation a great fit.
Thanks to this new deal, Ford Margate is the first AutoNation dealership to carry Steeda Performance Vehicles as well as the company’s line of performance parts for retail sale. Consumers will now have the opportunity to purchase Steeda’s vehicles that are designed for performance and handling through AutoNation’s dealerships. Along with the specific Steeda vehicles, consumers will also have the option to purchase performance items for their vehicles purchased at AutoNation.