Everyone looks forward to Friday, but it is the day at Mustang Week because it marks the arrival of the car show. This is the cornerstone event of the week with the judged car show and full complement of manufacturer displays. This year the event moved to a new, but familiar venue and added a new wrinkle.
Last year the Mustang Week Meet ’N Greet was held at the Myrtle Beach Convention Center, but in July that facility was not available for the show. In September it opened up, so the car show moved here and the Mustang Week team innovated by adding a large indoor manufacturer display area that mimics the popular industry trade shows and brings that feel directly to Mustang enthusiasts.
“It’s been 95 percent positive,” Mustang Week’s Rodney Melton said of the reaction to the expanded indoor displays. “I think most of them will go back there and we may make room for some more. It’s a good place to take a break and get a trade show feel.”
Moreover, the convention center parking allowed for a greatly expanded car show area and more room for vendor displays. Ford brought in a massive Ford Performance display filled with 2018 Mustangs and the midway and indoor manufacturer displays were filled with a who’s who of the Mustang aftermarket industry.
I think it’s really great. Everybody seems to be happy. — Rodney Melton, Mustang WeekThough the initial reaction to the event’s date change wasn’t positive, it seems as though most people embraced the new and improved Mustang Week. The other X-factor was the weather, as concern regarding Hurricane Irma caused over 100 car show registrants to cancel. But in spite of those obstacles, there were strong crowds of Mustangs and enthusiasts.
“I think it’s really great. Everybody seems to be happy and responsive. They like the cooler temperatures. The location is much better. There are a few bugs to work out, but we’ve got a good formula going,” Rodney said. “It’s a big success considering the change in dates and location, plus dealing with the hurricane and social media.”
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We made our way through the sprawling displays and car show to document as many of the great cars as we could. Here we are calling out a few of our favorites from a range of Mustang eras. Your author has to return to Florida before Irma arrives, but we will wrap up our coverage of the final day of Mustang Week — the Cruise-In — so stay tuned.


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