Enthusiasts Prefer Appearance Over Function?

In the past decade, light truck owners have increased their purchases of accessory/appearance products, at the expense of performance and suspension/handling products, according to SEMA research. Sales of accessory/appearance products rose 9.1% between 1996-2006 to 62.6% of market segment share.

Performance products, meanwhile, dropped five percent over the decade to 10.1% in 2006, while suspension and handling products dipped six percent to 27.3% last year.

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