Despite The Cold, Focus RS Sales Remain Hot

Sales momentum for the Focus RS has been incredible in the U.S. for the first six months. — Jessica Bishop, Ford

Since its release last summer, over 3,500 examples of the Focus RS have sold across the United States. Clearly there was pent up demand stateside for Ford’s hottest hatch, as the sales are averaging right around 500 per month. Perhaps more interesting is that customers are checking a lot of option boxes.

“Sales momentum for the Focus RS has been incredible in the U.S. for the first six months,” Jessica Bishop, Focus marketing manager, Ford North America, said. “Uniquely for a performance vehicle, we haven’t seen any sales decline during the winter months, but rather customer interest has picked up thanks to AWD availability.”

It’s not really a surprise that this impressive machine is selling so well, but what might be surprise is how high customers are willing to go on a compact car’s price. As we mentioned, highly option models are quite popular, with a whopping 62 percent customers opting for the $2,785 RS2 package, which includes leather-trimmed Recaro seats with an eight-way power driver’s seat, heated exterior mirrors, a heated steering wheel, voice-activated navigation and more.

In all, the average Focus RS is selling for $42,351, which is $6,000 above the base price, showing customers not only love Ford’s hottest hatch, but they want all the toys.