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Image Credit: Media.Ford.com
Where’s your sense of adventure these days? If you’re like most Americans, your adventurous side is hiding behind your job, your family, your lack of energy, or any excuse. There are so many different things happening each and every day that it’s hard to make time for adventure and all it could bring. So how can you add a little excitement to your every day?
Ford is launching a new program called ICON50 that could bring your adventurous side out of hiding. To celebrate 50 years of the Ford Mustang and its influence on pop culture, ICON50 is designed to help Americans explore culture and get out and enjoy all that America has to offer.
Hard Rock Casinos, Zagat, Mashable, and ESPN the Magazine have partnered with Ford to bring consumers a new way to experience culture around them by taking a driving route packed with adventure. Designed to take a look at where we have been and where we are heading, the starting bell for the behind the wheel experience will sound across the nation on October 15, 2014 and for several months new driving routes will be posted to a map encouraging people to get out and enjoy all that their surroundings have to offer.
It all starts when the new 2015 Ford Mustangs arrive at the dealerships. With millions of Ford Mustangs sold throughout the last 50 years, and the unique style and class that have launched it forward as a pop culture icon, this program is sure to be a hit. Grab your keys, grab the map on October 15th and see where your inner explorer takes you.
