Is Ford About To Rebadge SVT, Team RS, and FPV As 999?

Some Mustang fans may not realize it, but SVT’s name wasn’t always SVT. Once called SVO, or Special Vehicle Operations, the performance skunkworks of Ford changed its name in the early 1990s to SVT.

SVT garnered a reputation of bringing the baddest factory performance Fords ever conceived, to the blue oval faithful, beginning with the 1993 Cobra. While the performance wing’s halo of late has been the ’13-’14 GT500, it is also the same branch that brought us vehicles like the Lightning Pickup, and Raptor.

A report over at Jalopnik, suggests that SVT may be about to undergo another renaming, and rebranding, likely as part of the One Ford global vision. Ford has multiple performance arms throughout the world, including FPV in Australia and Team RS in Europe. There’s a rumor floating, based on a consumer survey, that Ford may be about to reorganize all three of its global performance arms into one unified division known as 999.

999 would harken back to the earliest racing heritage of Ford motor company, with Henry Ford’s first 19 liter racer, also named 999. Ford may be looking to evoke the company’s motorsports heritage on a global scale, and centralize control, products, and offerings globally to their customers.

With their primary performance vehicle, the Mustang, now being offered in Australia and Europe, it may make sense to have one central performance brand. We’re not sure what we think of the 999 name. We also have to snicker, and wonder how many pranksters would turn any badging with those three numbers upside down to make their own evil performance badge.

No official word on any of it yet from Ford, what do you think? Should the SVT name be retired in favor of a new moniker? What would you rebrand it as?

About the author

Don Creason

Don Creason is an automotive journalist with passions that lie from everything classic, all the way to modern muscle. Experienced tech writer, and all around car aficionado, Don's love for both cars and writing makes him the perfect addition to the Power Automedia team of experts.
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