In 1965, Rosalind Ashford, Betty Kelly and Martha Reeves took a tour of the Dearborn Assembly Plant to see Mustangs being built. Actually, they did more than just watch.
The three Motown R&B singers, otherwise known as Martha and the Vandellas, sang one of their hit songs, Nowhere to Run, as they wound their way through the ponycar assembly line. In this video, you’ll see Martha Reeves talk about the experience and the fact that the assembly line was not shut down for the filming. Ford simply could not afford the downtime, given the early demand for the Mustang.
Two of the song’s composers, Eddie Hollands and Lamont Dozier, also comment on how part of the background beat for the song was developed. Produced by Motown Records, Nowhere to Run rose to #8 on the Billboard Hot 100 chart in 1965, and is ranked #358 on theĀ Rolling Stone list of The 500 Greatest Songs of All Time.
If you pay careful attention, you’ll also get to see a Wimbledon White 1965 Mustang Convertible being put together, staring from the paint shop, through body assembly, powertrain installation and final assembly. Now, that car could have been a classic Motown production.