In contrast to a string of news reporting poor sales figures and overall company peformance in North America, Kiwis are more willing to “Buy American” than Americans themselves. In fact, the current pulse in the enthusiast market suggests New Zealand consumers are more willing to buy Ford than a good number of American blue oval hobbyists.
Though a few weeks old, FordMuscle discovered this bit of news from www.car.co.nz
Falcon and Focus lead August’s New Zealand vehicle sales.
Ford dominated passenger vehicle sales in New Zealand in August capturing overall new vehicle market leadership and passenger market leadership — the Ford Falcon (558 units) and Focus (369 units) were the two most popular vehicles in the country.
It was the second month in a row that Falcon was the number one selling car in New Zealand and sales of 558 units is the second highest monthly individual car result in New Zealand this year.
“The Ford Falcon is an exceptional family car that delivers outstanding performance, refinement, fuel economy and safety,” said Richard Matheson, Managing Director Ford New Zealand.
“August was a strong month for all passenger vehicles — Fiesta (74 units) recorded its equal highest monthly result this year, Mondeo (125 units) was third in its segment and Territory (158 units) improved its segment share 1.5 percentage points year-on-year.”
Ford ended August with a passenger market share of 19.8%, 435 units ahead of its nearest rival which bought Ford within 33 units year-to-date of the number one position in the passenger segment.
“Our light commercial sales were also strong — we captured 17.1% of the light commercial truck segment securing second place in year-to-date.”
“This overall result was Ford’s highest volume and highest total share year-to-date — this just demonstrates out ability to bring the best Ford products from around the world to New Zealand,” said Matheson.
For more information, see the Ford of New Zealand offical website.
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