Ford Motor Company is giving fans of the new Focus ST a chance to put the upcoming high-performance hatchback to the test virtually and before it goes on sale in a competition that will send the winning driver to the ESPN summer X Games.
The competition puts drivers into the seat of a Focus ST driving simulator at auto shows across the country. The participant with the fastest lap time will win a host of awards, including an invite to the ESPN summer X Games for a meet-and-greet with drivers of Ford’s Octane Academy. Additional prizes also will be awarded to top times on a regional basis.
“This is the perfect way to generate awareness for our ST brand since we know our enthusiast customers love gaming,” said Lisa Schoder, ST Marketing manager. “The Focus ST simulator is tuned with the specs from the actual car, so people can get a true feel for the dynamics of ST performance.”
The challenge will live on the Focus Facebook page at //www.facebook.com/fordfocus, where a leaderboard will be posted from each show the challenge visits. When the challenge wraps in May, the best times from each show will be entered into an overall sweepstakes to determine the grand prize winner.
The Focus ST simulator is part of Ford’s interactive auto show display, and is designed to emulate driving the all-new Focus ST. Complete with seats, screens, a steering wheel and pedals, the hydraulic system moves up and down and tilts front to back for a virtual driving experience.
New level of global performance
The Focus ST is Ford’s first truly global performance car, building on the heritage of previous Ford ST models in Europe and giving drivers around the world the opportunity to share the exhilarating performance, excellent handling, addictive sound and sporty design Ford’s ST badge represents.
The five-door Focus ST delivers the same driving attributes that make all Ford ST models stand out. The chassis, engine, sound and comfort of the car are tuned to deliver a truly sporty experience combined with a high level of refinement. These same attributes will form the genetic code for future models bearing the Sport Technologies badge.
Focus ST is powered by a performance version of the 2.0-liter Ford EcoBoost® engine, which offers an uncompromising mix of sportiness and efficiency. Ford’s lightweight, all-aluminum EcoBoost engines provide the power of a larger engine in a fuel-efficient smaller displacement.