SEMA 2013: MSD’s Brainwave Offers Power Connectivity for Aftermarket

The new Brainwave from MSD is an aftermarket management network that truly ties a vehicle’s electronic components together — much the same way late-model CAN bus on factory cars handle extensive data requirements — and it poses opportunity for even more innovation from a host of different aftermarket companies.

“It provides a network for the car, front to back,” sums up MSD’s Joe Pando. “It can integrate every aftermarket component that wants to be a part of the system.”

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Basically, Brainwave sets up a network that allows aftermarket components to communicate and share information. By using proprietary hubs, connections and common language, all the aftermarket components can function in harmony and efficiency. That means they all share the same sensor information, so there’s less duplication. For example, the gauges display exactly the same rpm, coolant temp, etc. that the engine ECU is getting from the fuel-injection wiring harness. The radiator fans as well as a power adder also get the same info. And if a suspension company develops an active suspension that lowers the ride height slightly at a certain speed, it doesn’t have wiring up a separate sensor.

“Everybody has access to all the sensors and they can use it at their discretion,” adds Pando.

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The only catch is that the aftermarket companies have to embrace the system and sign on to use the common connections. But the good news is that the vehicle owner can use a smartphone or tablet with the Brainwave application to make all the vehicle adjustments with a wireless connection.

Currently, the Brainwave technology is available in a number of MSD products, such as Atomic EFI and the TCM transmission controller. But other companies such as Vintage Air and Ride Tech have signed on to make their products compatible. For more information, check out www.gobrainwave.com.