Ken Block Unveils New “Hoonigan Racing Division” HQ

There are few drivers in the world who can match Ken Block’s flair. While Block’s resume of racing successes is relatively small, the man has managed to market himself like no other professional driver. What started with one simple video called Gymkhana, way back when Block still raced rally cars for Subaru, has become a an entire brand based around one simple word; Hoonigan.

This week Block pulled back the covers on his all new headquarters for the newly-named Hoonigan Racing Division. While Block has kept his major sponsors, including Monster Energy, Ford, and DC Shoes, the new over-the-top headquarters seems to indicate that Block is ready to branch out on his own.

Built largely from recycled shipping containers, the Hoonigan Racing Headquarters is located in Park City, Utah. According to Block, using shipping containers isn’t just the green thing to do, but allows for more flexilbility should he want to expand the facility. Besides housing office and meeting space, the 12,000 square-foot facility also houses a garage where Block and his crew can wrench on his rides.

Naturally, Block and his team have added plenty of flair all over the space, from leftover and broken parts to brand names plastered on the corrugated metal walls. This place is a veritable gearheads dream garage, and Block mentions that he hopes his Hoonigan Racing Division will soon be thought of in the same vein as other famous racing outfits, including M-Sport or ProDrive. Looks like he is off to good start.