“March was a stand-out month for Ford in Europe, with sales increases across the board.”
“Fiesta was again our best-selling vehicle in March, making up 12 percent of Ford total vehicle sales,” Roelant de Waard, Vice President, Marketing, Sales and Service, Ford of Europe, said.“Customers continue to the car by Fiesta’s distinctive style, powerful but fuel-efficient engines and class-leading fun to drive character.”
The Ford Fiesta has been a best-seller in the UK for eight straight years with nearly 70 percent of Fiesta buyers in March opting for the premium trim packages, which includes the popular Titanium series. Ford sold 199,900 vehicles in Europe in March (up 14 percent year-over-year), including 156,200 passenger vehicles (up 16 percent year-over-year). The increase in sales makes Ford the second best-selling car brand in Europe.
That success sets the stage for a strong run by the 2018 Ford Fiesta, which is expected to go on sale in Europe this summer and will offer four different versions including the popular Fiesta Titanium and the Ford Performance variant, the Fiesta ST.
The next-gen Fiesta will feature some of the most sophisticated driver assistance technologies, and connectivity features ever in a small car in Europe, including an enhanced Pedestrian Detection system that can help prevent nighttime collisions. Ford Active Park Assist will also be introduced which can deliver brake interventions to prevent low-speed bumps during hands-free parking.