Ford Motor Company reached a significant milestone this week for its Quick Lane® Tire & Auto Center business with the Grand Opening of its 600^th U.S. store at Elk Grove Ford in Elk Grove, Calif.

  

Quick Lane offers routine vehicle maintenance such as oil and filter changes, as well as light repair services including brake repairs and tire replacements on all vehicle makes and models. Quick Lane is a registered trademark of Ford Motor Company.

 

In addition to its continued expansion, Ford also is launching a voluntary brand freshening initiative to assist Quick Lane operators update the interior and exterior of their facilities to maximize the sales and service experience for customers.

 

“We are very pleased with our strong growth of Quick Lane and want to continue our momentum by delivering branding elements that will help keep our Quick Lane facilities looking fresh and inviting to consumers,” said Frederiek Toney, president of Ford’s customer service division globally.  

 

Ford’s Quick Lane vehicle maintenance business remains the fastest-growing service brand in the industry. Quick Lane operators sold a record 1 million tires in 2010 and posted record sales of more than $570 million for the year.

 

Quick Lane offers tires from 11 leading brands including Goodyear, Michelin and Continental, among others, and offers the guaranteed best price on all tires sold.

Quick Lane operators around the country also continue to experience an increase in routine maintenance services from vehicles other than Ford, Lincoln or Mercury products. Sales to competitive make vehicles closed out 2010 up 25 percent nationally as consumers continue to migrate to Quick Lane shops for fast and convenient services – all performed by factory-trained technicians.