The upcoming ADRL U.S. Drags at the Virginia Motorsports Park will mark the debut of Brad Waddle’s brand new 2013 Jerry Haas Race Cars-built Ford Mustang in the series’ Extreme Pro Stock division, and while the fresh new machine is plenty reason to be excited, it’s perhaps what’s on the side of the car that has Waddle looking forward to hitting the track most.

Waddle and his Innovators West team announced this week a new partnership with Hurco, a leading machine tool supplier worldwide, to the fold as a primary sponsor on the black Mustang.

“Hurco is a great group of people and we’re really thrilled about this partnership,” Waddle said. “They’re coming into the racing scene, and having them on our car is only going to increase brand awareness to all these racers and fans.”

“Our team is trying to show them what participating in drag racing can do for their business, and we’re trying to focus on brand recognition. Their market is race fans and race teams, and their equipment is designed for a lot more hands-on use, making it really oriented to fans or hot rodders. I think this is going to work out really well.”

Waddle, a veteran racer in the mountain motor ADRL Extreme Pro Stock ranks, has worked with Hurco for the past five years through Innovators West, having purchased five Hurco CNC Lathes and Mills that significantly improved machining efficiency.

Waddle’s Hurco/Innovators West machine will fire up for the first time in official competition at the ADRL’s annual visit to the Richmond, Virginia facility the weekend of June 7-8, where Waddle will showcase the new machine to an expected overflow crowd.

“It’s really going to be a great opportunity to spread the Hurco name,” said Waddle. “Virginia Motorsports Park is an outstanding facility and is a great location for us to debut our new car and our partnership with Hurco.”

Waddle plans to complete the balance of the 2013 ADRL schedule, with four events remaining following the U.S. Drags. The Innovators West and Hurco team will also be attending the 2013 Performance Racing Industry trade show in Indianapolis in December.