Henry Ford infamously said that customers could order “any color so long as it is black.” These days the Blue Oval color palette is far more varied, but for buyers of the 2019 Ford Ranger, the new Black Appearance Package option can add some of that bold personality.
The Black Appearance Package adds aggressive style to the adventures our customers embark on. — Todd Eckert, Ford Motor Company
According to Ford, nearly two thirds of the new Rangers are being optioned with either the Sport Appearance Package — which includes special wheels and Magnetic Gray accents — or the Chrome Appearance Package, which includes chrome wheels and body accents. Now fans of the darkest hue can get in on the appearance-package fun with a dash of Henry Ford’s favorite hue.
“Like the rest of their gear, Ranger customers are choosing the option that best fits their adventures,” Todd Eckert, Ford truck group marketing manager, said. “Having the right gear matters and so does the right look. The Black Appearance Package adds aggressive style to the adventures our customers embark on.”
Ranger Black Appearance Package Features
• Black-painted grille• Body-color bumpers
• High-gloss black-painted 18-inch aluminum wheels with black center caps
• Black running boards
• Black spray-in bed liner
• Black fender vent surround
• Black mirrors
• Black sill plate
• Black bash plate on FX4 Off-Road Package
• Black lower valanceAvailable with any paint color, the Black Appearance Package includes a number of black-accent features (see sidebar) and can be ordered starting today with the trucks slated to hit the dealer lots early this summer.
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