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December 21st, 2006

Ahn Jae Wook Signs Deal to Give Ford Edge “Street Cred”

OK, be nice guys. I know you are asking who’s “On Jay” and what is “Cred” but here goes Ford marketing once again. We’ve all seen some pretty cool Ford television spots lately for Mustang and F-Series but it’ll be interesting to see if the “Edge’s” 80 million dollar (Advertising Age) campaign can win back the hearts and minds of Ford die hards . The campaign will include trendy promotional concepts including social networking, user-generated web sites, music sharing, and interactive digital advertising. The campaign will also use endorsement from the pop music world.

I wonder why Ford hasn’t tried to reach out to their most brand loyal customers by taking out an Edge ad at FordMuscle? Something tells me you guys might not be too influenced by Korean soap opera and pop star Ahn Jae Wook and hip hop diva Kelis. We’ll have to agree.

Anyway, the full article on the campaign can be found here. Perhaps, this is just what’s needed today to sell cars.

Ford’s Big Push for the Edge
BusinessWeek.com

By Mikelonis @ 2:28PM PST. In: Ford News | E-Mail It
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18 Comments


  1. hola ahn me enkanta todo tus canciones …son bien lindas y tmb las novelas eh…y komo dice en un comentario x q no t vienesd a america es bien bonito …soy d peru espero q algun dia vengas a hacer una d tus giras …bueno en realidad soy tu fiel fans…chausito ..y exitos en todo tkm.


  2. hola soy de mexico y le mando un gran saludo a ahn jae wook por sus increibles actuaciones


  3. HOLA AHN TE DESEO LO MEJOR ERES UN BUEN ACTOR Y UN BUEN CANTANTE ADMIRO LO QUE HACES ,DESEARIA IR EN ALGUN MOMENTO A TU PAIS Y UNO DE LOS SUEÑOS MAS GRANDES QUE TENGO ES CONOCERTE………….
    SI NO SUEÑAS,NUNCA ENCONTRARAS LO QUE HAY MAS ALLA DE TUS SUEÑOS………
    A UN AMIGO SE LE HABLA CON EL CORAZON Y CON UNA SONRISA SE COMPARTE UNA ILUSION………..
    NUNCA DESISTAS DE UN SUEÑO SOLO TRATA DE VER LAS SEÑALES QUE TE LLEVEN A EL…….
    CULTIVAR UN VERDADERO AMIGO REQUIERE DEDICACION Y TIEMPO……….D=)


  4. hola ESPERO LEAS ESTE E-MAIL
    POR TI E APRENDIDO COREANO E INGLES AUNQUE NO LO DOMINO MUY BIEN QUISIEA QUE TU ME ENSEÑES,SE QUE ALGUN DIA IRE A COREA DEL SUR PERO SOLO A VISITARTE VERTE COMPQARTIR CONTIGO MUCHAS COSAS EL QUERER CONOCERTE ES EL SUEÑO MAS GRANDE QUE TENGO Y EL ULTIMO.
    SE QUE MUCHAS FANS TE DICEN LO MISMO LA DIFERENCIA ES QY}UE YO ACTUO Y E TRAZADO MI META HACIA TI ME ENCANTAS TE ADMIRO AUNQUE SEAS MAYOR QUE YO TE DESEO,TE QUIERO ESPERO DE VERAS CONOCERTE.

    ALYS the one


  5. hola!! soy de México, D. F., y le mando un saludo muy especial a Ahn, espero nuevamente poder verlo en televisión. saludos y espero saber de él. con cariño y respeto. Mónica


  6. AHN JAE ERES LO MAXIMO DESDE Q TE VI POR PRIMERA VEZ ME IMPRESIONASTE LO UNICO Q QUIERO ES VERTE N PERSONA SIQUIERA POR UNICA VES EN UNA DE TUS GIRAS A AMERICA AQUI A PERUUUU CUSCOOOOOOOOOOOO


  7. te amo!!!!!!!!!


  8. eres lo mas lindo q eh visto, ayer compre tu cd te habia visto en la novela q hiciste , pero ayer estaba agonizando y cuando te escuche creoq mi alma no se rindio y hoy te vuelvo a escuchar …me gustaria algun dia conocerte no como fans sino como amigos , besos bye


  9. HOLA ANH COMOESTAS


  10. te amoooooooooooo mi bonm bon tu eres el firme te kelo mucho ps yo marcela


  11. hola amix ami me gusta como es ahn joe wook es locaso cuando actua en la novela y tbm canta locazo es bien lindo quisiera verlo en persona ala firme me gusta mucho ps


  12. Buy a VW, you will thank me in the long run.
    Ive owned one for 3 years, and not many problems (of course with any, ANY vehicle you will have occasional problems, thats what warranty and service is for)


  13. hola amigos saben ami me encanta como actua ahn loamo la tele novela undeseo alas estrellas me ase lloras es muy triste creo lourdesz_amistad @hotmail.com acregenme sieres pata


  14. hola amiito jae wook me gusto tucacione


  15. quote 429slapjack “what I want to see Ford do is just make desirable/affordable cars and let their performance do the selling. These endorsements seem to drown out the product and I want is Ford to do well by making good products I can afford.”

    thank you sir

    maybe if they saved that 80 million dollars and passed it onto the buying customers they would be ontop of the game.
    someone needs to pull their heads out of their ass over at Ford. what a way to flush yourself down the toilet


  16. “old fomo lovers”

    Well, there are a lot of old Ford lovers here who drive projects and new Fords as daily drivers, and what I want to see Ford do is just make desirable/affordable cars and let their performance do the selling. These endorsements seem to drown out the product and I want is Ford to do well by making good products I can afford.


  17. A pop celebrity from any country won’t make me buy a Ford but that one commercial where the son restores that 50’s F-100 for his dad then tows it over in a 2007 F250 is a step in the right direction IMO. Much better Ford!!!


  18. why do you say “be nice guys… something tells me…we’ll have to agree”
    let alone the anti ford tone?
    change the site name to old fomo lovers then

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