According to an article from CNN.com, Ford’s “extreme” marketing effort profiles potential cars buyers by the clothes they buy and the beer they drink. While profiling is a legitimate technique used to get an entire marketing team in sync with the customer they are after, something makes me wonder if we’d finally get what we want if Ford profiled a dude who drinks Pabst and shops at Mervyn’s.
NEW YORK (CNNMoney.com) — Greg is a 30-year-old regional manager for Rite-Aid, and he and his wife make about $60,000. They don’t have any children, but they plan to soon. Greg shops at The Gap and Target.
Phil, a marketing manager, is a little older than Greg and a little better educated. He and his wife pull in $85,000. Phil buys his clothes at Banana Republic and drinks Samuel Adams beer.
When Ford unveils the redesigned Escape in Los Angeles next month, think of Greg - Ford designed it just for him.
When you see a Ford Edge, a new car-like crossover SUV, that’s Phil’s car. Everything about the Edge was made specifically with Phil in mind.
America is filled with Phils and Gregs - and also Mikes, Ricks, Jennifers and Kellys.
Ford has a car designed specifically for each of them. It’s not unusual for a car company to design cars and trucks with specific demographic groups in mind. A new SUV might be targeted at men between the ages of 25 and 35 with a household income of $70,000 and an interest in outdoor sports, for example.
Companies also engage in field research, riding around with potential customers in their cars.
See complete article at www.cnn.com
Honestly I’ve tried several different types of beer, my taste chart includes, bold taste which is defiantly not a light beer, the only light beer I know that has that bold beer taste to it is Keystone Light, but that’s probably not the most favored among us.
Second taste I look for is a smooth brew, that almost has a creaminess to it such as Heineken, Coors Light.
Third taste I look for is the aftertaste so many people dislike, the only brews I can think of is Budweiser Select, and Coors Light.
Fourth thing I look for is the filling-potent brews, Honestly, Coors Light isn’t very filling at all, Neither is Bud Light, Yet Bud Light isn’t very tasty at all, Almost has a rough taste to it, and the aftertaste is horrible.
So using the 4 step process of determining whats the best brew, I would have to say Coors Light
By The Brewer. September 21st, 2008 at 2:18 pmLike Corona
By Corona. March 17th, 2008 at 9:08 amNew Castle rules…
By Mike. January 3rd, 2007 at 9:42 amblue moon!!
By Loren. December 7th, 2006 at 2:58 pmTried many, like most but always come back to less filling Miller Lite…..gets the buzz but not the belly.
By Bob. December 6th, 2006 at 6:40 amI brew my own beer….cheaper and the quality is much better…
By Josh. November 30th, 2006 at 11:18 amGentlemen, Life is too short to drink cheap beer. My choice is Belgium Grimbergen Double
By Jerry. November 27th, 2006 at 8:58 pmI have owned a 1970 Mach 1 since Nov. 1970(second owner) The best beer is Old Milwaukee.
By Dan. November 23rd, 2006 at 6:36 pmYou mean there is another beer other than Summit Extra Pale Ale?
By David. November 21st, 2006 at 7:24 amAnything Canadian absolutely no Coors or A busch products
By BobTaylor. November 18th, 2006 at 9:41 amJack Daniels
By chris. November 17th, 2006 at 11:11 amMILLER LITE OR SHINER BACH OR ST. ARNOLDS OR
By MURDACH. November 16th, 2006 at 1:51 pmTHE LIST COULD GET LONG
COOR`s Is the best beer
By dennis. November 15th, 2006 at 9:57 amThe King. If it doesn’t come in a red white and blue can, it isn’t worth drinking.
By Rick. November 14th, 2006 at 5:11 pmGerman dunkel or English ale. Most other beer is pee-pee Wasser!
By Raven. November 11th, 2006 at 3:48 amThe best beer is FREE beer!
By Keith. November 9th, 2006 at 2:13 pmthere’s 2 kinds of beer…the kind ya like and the kind thats free…i prefer miller lite but i’ll drink whatever my buddies coolers contain!
By shannon. November 8th, 2006 at 5:54 pmAmberbock
By James. November 6th, 2006 at 12:24 amcorona all the way
By engineguy. November 5th, 2006 at 7:35 pmGuinness for the real Ford Man
By mario. November 2nd, 2006 at 7:04 pmBudweiser, bud light, bud select. I’m a bud man!!!!
By Jerald M.. October 30th, 2006 at 4:36 pmI place miller bottles on the rusty yard chevy and shoot them with bb guns… thats the worth of miller…
its actually quite hard to make the bottle break…
By joe-bob billy-james. October 26th, 2006 at 12:02 pmI drink any beer that is dark,has a head on it and does’nt look like pee.
By paul macmichael. October 25th, 2006 at 10:10 pmBusch light, old style light, Bud Light, the best kind is the cold kind.
By RC. October 24th, 2006 at 5:56 pmRoot beer here also!
By Johnny Ray. October 24th, 2006 at 5:15 amRoot beer; sorry.
By brian. October 24th, 2006 at 4:16 amGuinness, and nothing else…
By Brian. October 23rd, 2006 at 7:54 pmI’d drink Finnish beer if it was available.. then again.. I don’t drink…
KARHU (from Finland)
By Tommi. October 23rd, 2006 at 12:22 pmBEER? Who drinks BEER? My favorite BEER is Chardonnay !
By barbara. October 23rd, 2006 at 12:21 pmICEHOUSE
By Chris. October 23rd, 2006 at 9:22 am