Ford Seeks 100 Agents to Drive New 2014 Fiesta

Don Creason
March 19, 2013

Ford’s Fiesta is no doubt a success for the automaker. At a time when many car companies are struggling to revamp product lines, and come up with a small car, many fall short in areas important to consumers.

In spite of it’s small size, the Fiesta offers a lot of room inside with fit and finish to match many higher level cars. Many of the amenities that the blue oval packs into this compact ride are also those usually reserved for much larger and more expensive cars.

With a few years on the Fiesta’s face, Ford is revamping the package with an update for 2014, which makes sense in order to stay ahead of their competition. Something very cool that we’ve recently come across is Ford’s invitation to get a select few members of the general public behind the wheel of a new 2014 Fiesta ahead of time.

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100 aplicants will be chosen as agents, with Ford picking up the tab for gas and insurance. Agents will take part in missions behind the wheel of a 2014 Fiesta

The Fiesta Movement is back. It’s a social media exercise that is searching for 100 unique and talented individuals. Selected via an online application process which requires an application video, the lucky 100 will get the keys to a brand new Fiesta to document their experiences with the new cars and serve as official agents. Ford is even throwing in the gas and the insurance costs to sweeten this deal. Of the 100 lucky agents a few may have their videos, photos, or other work related to their experience with the car chosen to be used as part of the ad campaign for the 2014 Fiesta. To apply simply go to the Fiesta Movement site and fill out an application, the deadline is April 30, 2013, after that time Ford will choose their 100 agents. So if you want the keys to a new Fiesta and are willing to share your experiences with the world, as well as go on Ford assigned “missions” then checkout the Fiesta Movement page today.