Ford has been riding the wave of high technology for the last product cycle, beating many competitors to the punch when it came to in-car communication and touchscreen devices. But now that its award-winning Sync program is ready to enter the third generation, Ford is ready to look outside its relationship to Microsoft for satisfaction. This includes a much-maligned name in the tech world these days, Blackberry.
The 2015 Ford Mustang will be the first Mustang to come standard with the Sync system, but it might not be Microsoft-powered this time around says CNET. Rumors put Blackberry’s new system in the running however, as always, nothing is guaranteed in this business. The list of other contenders might surprise you.
Microsoft’s versions 1 and 2 of Sync run off of a modified version of Windows Embedded Automotive, first released in…1998. No wonder Consumer Reports has hammered Ford over its infotainment system. Obviously this has Ford considering other options, and Blackberry is making a bid with a system called QNX, which was actually a separate accompany acquired back when Blackberry was known as Research in Motion, or RIM.
QNX is said to be both better and cheaper than Microsoft’s aging system, though Ford says everything is routine here, and that they’re always checking out other potential suppliers. Still, Ford has obvious reasons to be on the outs with Microsoft, and Blackberry needs to find a steady revenue stream now that the popularity of their keyboard phones is plummeting. That could mean a great deal on some better technology than what Microsoft is offering.
As for who else might be a contender? Apple’s new CarPlay system was just revealed at the Geneva Auto Show, and Google has already teamed up to bring Android operating systems to GM, Honda, and Audi vehicles. The 2015 Mustang could be powered by just about any of the tech giants at this point.