The original Back to the Future film was a certifiable hit, and one of the few movies to advertise its upcoming sequel before the credits had even rolled. Fans were eager for more though, and corporations lined up to get their products featured in the sure-to-be-a-hit-sequel. Companies like Pepsi and Nike were chosen because of constantly-evolving logos and a keen sense of future trends, but not every company made the cut.
AdWeek has an interview with Bob Gale, the screenwriter for the Back to the Future series, who explained why some products, including the Ford Mustang, were nixed from having a bigger role in the highly-anticipated sequel.
Companies came out of the woodwork to be a part of Back to the Future II, including Ford, which wanted to replace Doc Brown’s DeLorean with a Ford Mustang. They even offered a substantial sum of money to get their pony car to take the place of the gullwing classic, but Gale stood his ground. “ I have nothing against Mustangs, but nothing is as cool as a DeLorean,” says Gale. To each their own, we say.
The Mustang didn’t get completely cut from the film though, as a Fox-body convertible with a hover conversion gets a few seconds of screen time right before Marty’s encounter with the insufferable Griff Tannen. As much as we’re fans of the Mustang, Gale obviously made the right decision by keeping Doc Brown’s DeLorean as the automotive star, the Mustang is cool and all, but it has plenty of other movie credits to its name. We can let the DeLorean have this one.