The 2017 Lincoln Continental made a big debut last year, promising a bolder and more invigorating Lincoln brand to justify its continued existence. Powered by a Lincoln-exclusive 3.0 liter EcoBoost engine that generates 400 horsepower, the 2017 Continental has stayed mostly-true to its concept form from what we can see. This car has serious potential to bring back the days when a hot rod Lincoln was more than just a Charlie Ryan ballad.

In addition to its potent drivetrain, Lincoln is promising to challenge luxury rivals with a vehicle that’s as opulent as any competitors. This new Lincoln flagship has a lot of challenges ahead of it though, and it’ll need more than just a potent powertrain to outrun its rivals.

While heated and cooled leather seats are par-for-the-course in many luxury vehicles today, Lincoln is adding a massage feature to what it’s calling the Perfect Position 30-way power seats. The promise of “generous rear legroom” might not mean much to those of us planning on doing the driving, but your rear passengers will surely appreciate the effort. Lincoln will offer three interior trims with lofty names like Chalet, Thoroughbred, and Rhapsody, with high-stitch-count leather, active noise control, laser-cut instrument panels, and real leather and aluminum trim.

To help drivers get the most from their luxury driving experience, the 2017 Lincoln Continental will offer optional features like all-wheel drive, adaptive steering, a trifecta of driving controls, and dynamic torque vectoring so wheel-spin is of no consequence. Adaptive cruise control and pre-collision braking are just a few of the safety features the luxury brand brings to the table with the Continental.

The 2017 Lincoln Continental is more than just a new luxury contender though, it’s meant to draw buyers back to a brand that many have been overlooking while shopping for a new car. Engineers are throwing everything they’ve got at the market, and have wrapped it up in a powerful luxury sedan with serious presence. Hopefully, it’s enough to justify Lincoln’s second chance.