Startup tech company Uber has usurped the traditional taxi model as we know it; allowing passengers to summon a ride to their location, often in less than 5 minutes. Not only do you get to see what kind of car you’ll be riding in, but also your driver’s name and rating. The question for today is, how would you react if you summoned an Uber, only to discover that you’d be riding in a Ford Focus RS with a champion rally racer behind the wheel?
Ford Romania gets the credit for this viral marketing stunt they created, enlisting Romanian Rally Champ Simone Tempestini and this Focus RS to give some unsuspecting Uber users the ride of a lifetime.
“Simone is our national rally champion and an ambassador for the Focus RS, so we asked him to become an Uber driver for a day with his Focus RS,” Ford Romania spokesperson Anna-Maria Timis said in the video. Thus the 21-year old Tempestini went undercover as an Uber driver at Romania’s Henri Coandă International Airport in Bucharest; picking up passengers and bringing them to a designated area, where he could fully demonstrate the Drift Mode of the Focus RS.
After getting their permission to show off the shiny new Ford (which most passengers were already impressed with), Tempestini goings into full racer mode, drifting the hell out of the all-new hot hatchback as his passengers scramble for anything to hold onto. Some people screamed, and some just sat with their mouths agape, but most everyone had a smile on their face the whole time.
However, our favorite reaction is the girl at the end who asks “Is it over yet?” to which Tempestini responds (without missing a beat) “No!” The look of exhausted fear on her face says more than we ever could.