PMI & Roush Yates Form Technical Alliance

We received a press release from Performance Motorsports Incorporated (PMI) announcing that the PMI group of companies was forming a technical alliance with Roush Yates Engines.  PMI has already developed a strong information and technology sharing network with all the companies that fall under the umbrella of the parent company.  JE Pistons, SRP Pistons, Wiseco, K1 technologies and Innovate Motorsports are some of the brands that partner together under the PMI banner.  This style of  information  and technology sharing stands to benefit both parties in the recently formed alliance .

The powers behind the alliance celebrated after the PRI Trade Show in Orlando.

A private party announcing the alliance was held at Howl at the Moon in Orlando, Florida, immediately following the PRI trade show on Friday, December 10th.  We managed to get some exclusive photos of the affair with all the luminaries from the automotive world celebrating the announcement. We saw Scott Bloomquist and Chris Madden in one corner, Robert and Doug Yates mingling in the crowd and just about every aftermarket automotive manufacturing company represented by one or more dignitaries.

For more information on the alliance, see the press release below.  For more on the after hours party announcing the alliance, check out the photo gallery at the bottom.

Official PMI Press Release:

PMI and Roush Yates Form Alliance

Orlando, FL (December 9, 2010) Performance Motorsports Incorporated (PMI) and Roush Yates announced today a newly formed technical alliance that will focus on product development in national and international markets. The announcement was made during the Performance Racing Industry show in Orlando, FL.  This alignment of businesses will utilize advanced technology from Roush Yates and the superior distribution system of PMI to bring customers newly developed technical products that surpass anything in their field. Furthermore, Roush Yates will work directly with PMI’s engineering departments to develop new components for future RYE engine programs and to expand the company’s extensive performance product line.

PMI, parent company for industry leading performance brands such as JE Pistons, K1 Technologies, Wiseco Performance Products, Innovate Motorsports, and ProX Performance Products, is widely known for their emphasis on engineering and manufacturing technology, making them an ideal partner for Roush Yates.

“This is an excellent opportunity to exploit the strengths of two complementary organizations,” said Ray Quatrochi, Vice President of Sales and Engineering for PMI. “Roush Yates is a world-class performance engine group and we’re looking forward to working together.”

Roush Yates currently builds 48 different types of engines each year in their state-of-the-art engine facilities in Mooresville, NC. Information gained through collaborating with PMI will allow Roush Yates to strengthen its product offerings in internal and external markets.

“I am proud to announce the alignment of Roush Yates with a prestigious company such as PMI,” said Doug Yates, CEO of Roush Yates Engines. “This partnership will bring true value to our engine and performance product programs while continuing to support our commitment to the highest level of quality.”

To learn more about this alliance, please contact Sean Crawford at scrawford@doverpmi.com or Jon Sands at jsands@roushyates.com.

About Roush Yates Engines

Roush Yates Engines designs, engineers and crafts high performance racing engines with the power to perform and the horsepower and durability you’d expect from legendary NASCAR pioneers Jack Roush and Robert Yates. The partnership of power and precision has come from merging the knowledge and experience of two legendary engine builders, both with a passion for winning today and powering up for tomorrow. In 2009 Doug Yates purchased his father’s half of Roush Yates Engines to become a co-owner in the company.

As CEO, Doug Yates leads a staff of 180 engineers and technicians who design, assemble, test, and service racing engines at two separate state-of-the-art facilities in Mooresville, North Carolina. Here, the best minds and latest technology are hard at work producing nearly 1,500 racing engines each year for teams in the NASCAR Sprint Cup Series, NASCAR Nationwide Series, NASCAR Camping World Truck Series, ARCA, Grand-Am, FIA GT3, Dirt Late Model, Sprint cars, and NHRA Pro Stock. At Roush Yates Engines, the mission is Power Performance, which is achieved through innovation, design, precision engineering, and skillful craftsmanship. Building the best engines in racing today, providing service that’s second to none, and honoring a commitment to research and development are the heart of Roush Yates Engines.

About Performance Motorsports Inc.

The PMI group, formed in 1999 includes leading brands such as JE Pistons, Wiseco Performance Products, K1 Technologies, Innovate Motorsports and ProX Performance Products. PMI companies are market leaders in their respective fields with over 100 years of combined experience. PMI has the ability to not only engineer systems solutions for customers, but also to test, manufacture and distribute these products worldwide.

About the author

Bobby Kimbrough

Bobby grew up in the heart of Illinois, becoming an avid dirt track race fan which has developed into a life long passion. Taking a break from the Midwest dirt tracks to fight evil doers in the world, he completed a full 21 year career in the Marine Corps.
Read My Articles

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