Preview: Whiteside Customs’ 2013 SEMA Mustang

The annual Specialty Equipment Market Association show in Las Vegas beings out the best of the best in modified vehicles from the world’s top builders and automotive customizers – it is a multi-exhibit-hall spectacle to have on your bucket list for sure. Over the last several years, the Ford Mustang has been one of the most-modified platforms put on display by many of the manufacturers at the SEMA show, as its incredible level of aftermarket parts-and-pieces support allows for modifications to be tailored to just about any owner’s taste.

Top Left - The lower control arms have been relocated downward to provide better bite from the factory three-link suspension. Top Right - The Forgeline wheels are accented in Whiteside's custom copper hue. This theme is found throughout the car and adds a classy look. Bottom Left - The BC Racing BR-Type coilover system features 30 levels of dampening adjustment and full ride height adjustment as well. Bottom Right - The Maximum Motorsports bolt-in roll bar goes a long way towards providing that last bit of stiffness to the S197's already-stout floorpan. (Photos by: Kalem Romero Photography)

Whiteside Customs, based out of McKinney, Texas, has a long history of modifying the hottest cars for ever-improved performance and this year they’ve chosen to paint upon a 2013 Mustang canvas. Whiteside co-counder and CEO Mike White tells us, “Our goal with this project was to create a car that does it all. We want a car that handles great on the street as well as the track. To help with this we are using a full Whiteline suspension with BC Racing coilovers, lightweight Forgeline Motorsports wheels, and of course the best tire available today, the Michelin Pilot Super Sport.”

A Maximum Motorsports four-point bolt-in cage was installed to help stiffen up the structural integrity of the coupe, but they didn’t stop with just improving the suspension. Whiteside also added Wilwood 6 piston brake calipers up front, along with 4 piston rears, to help the car dive deeper into the corners that the suspension is now set up to handle.

Left - The MagnaCharger from Magnuson Products relies on the proven Eaten 2300 rotor pack for reliability and proven power. Right - MBRP's headers feature 1 7/8-inch tubing and 3-inch Merge-style spike collectors and are crafted from T304 stainless.

Of course, the 5.0 engine platform is ripe for modification as well, and Whiteside went in the “Street Performance” direction with a 2300 MagnaCharger supercharger kit from Magnuson Products and a complete headers-t0-tails exhaust system from MPRP. A SEMA car wouldn’t be a SEMA car without a custom interior, and the Whiteside team worked closely with the folks at Roadwire on the dual-color, custom-stitched seating surfaces.

“We love to push our projects to the limit. 2013 is an exciting year for the Mustang with an all new redesigned body, as well as a huge list of new products helping to propel the Mustang to be a big contender, in our opinion, for this year’s SEMA hottest car. We will create a Mustang that pushes the design limits of the traditional pony car.  Our vision is to break out of the box of typical colors, finishes and styling to create a car that evokes emotion in everyone who sees it,” White explained.

About the author

Jason Reiss

Jason draws on over 15 years of experience in the automotive publishing industry, and collaborates with many of the industry's movers and shakers to create compelling technical articles and high-quality race coverage.
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