Zero to 60 GTT Design Ruffles Some Feathers, But It’s All Good

Aftermarket companies looking to net some attention have to be careful how they market their vehicles if they don’t want to ruffle the feathers of the auto industry’s legal eagles. One misplaced word or phrase can land these companies in hot water, and the lawyers are quick to swoop in at the first signs of trouble.

Ford-Mustang-GTT-1

Ford, in particular, has been vigilant in protecting its many trademarks, including the popular Ford Mustang moniker. So when Zero to 60 Designs put out a press release heralding the Mustang GTT, a mashup of Mustang GT and Ford GT design elements, the Blue Oval took notice. Thankfully, this story does have a happy ending.

There’s no question that both the Mustang and GT designs feature heavily into Zero to 60’s GTT project, which made its debut at in the SCT Performance display at The SEMA Show. Responding to a comment from Carscoops, a Ford representative said:

“We’re aware of the Zero to 60 Designs ‘Mustang GTT.’ Mustang and GT feature important design elements that uniquely and individually identify both as Ford Performance vehicles. Ford’s legal counsel is investigating how best to address the matter.”

Well it appears that after people from both sides sat down and talked, everything was worked out. Officially called the “Zero to 60 Designs GTT” reports Yahoo! News, the name drops any reference to Ford or the Mustang, appeasing the Blue Oval’s lawyers. Ford can’t be seen as endorsing such a product with their legally protected names, but we’re glad they were able to sort it out in a way that didn’t put the GTT out to pasture.

Now whether or not you like the design or not is still up to you, but we think everyone can agree that something as simple as a name shouldn’t undo all the hard work that went into a project such as this.

About the author

Chris Demorro

Christopher DeMorro is a freelance writer and journalist from Connecticut with two passions in life; writing and anything with an engine.
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