Since 1925, Ford Motor Company has built cars in Australia, beginning with the original Model T but branching off and designing cars specific for the Aussie market. Perhaps the most well-known Aussie only car is the Ford Falcon, a mid-size, rear-drive sedan with a ute option and plenty of power from both turbocharged and V8 engines. Sadly that is all about to come to an end.
Ford announced last week that in 2016, Ford Australia operations will close down completely, with about 2,000 workers losing their jobs as two manufacturing centers shut down. It’s an inglorious end for a unique arm of Ford.
The Geelong engine plant and Broadmeadows assembly plant, both located in the Australian state of Victoria, will be closed down. 650 workers at Broadmeadow and 500 workers at Geelong will find themselves unemployed as of 2016, though this probably isn’t much of a surprise. As recently as 2003, Ford sold over 75,000 Falcon models. Last year however, Ford barely sold 20,000 examples of the car, a massive drop-off as Australian consumers opt for cheaper, more fuel-efficient models. Ford is currently the smallest car manufacturer in Australia.
Ford will leave about 1,000 employees to help with R&D and product development, but actual automotive production in Australia will cease. There will probably be a next-gen Falcon, but it will either be smaller, or maybe even front-wheel drive. With Ford looking to streamline costs, and production, through the One Ford vision, Ford Australia is the latest casualty in an attempt to unite a divided automaker with global platforms and product sharing. With the closure of Ford’s Australian operations, one has to wonder what division of Ford that’s currently losing money could be on the chopping block next.