Believe it or not, the second-generation Ford F-150 Raptor was revealed over two years ago at the 2015 North American International Auto Show in Detroit. Sales of the 450-horsepower, EcoBoost-powered 2017 Raptor only began in the U.S. in the fall of 2016, but Ford has wasted no time in shipping the off-road performance pickup to markets outside of North America.
Unsurprisingly, China is first on the list of import markets for the new Raptor, as the entire country seems to have developed an appetite for high performance vehicles of every kind.
Chinese buyers will only have access to the four-door SuperCrew model. And, because of Chinese import tariffs, the price will be markedly higher than the $49,520 starting MSRP we enjoy in the the States. Just how much more expensive, Ford hasn’t said yet, but it’s a safe bet that the Raptor will start close to, or over, $100,000 once all the tariffs and taxes are paid.
Exporting the Raptor to China continues the One Ford globalization plan begun under former CEO Alan Mulally. However, this is the first instance to our knowledge of Ford directly selling F-150 pickups outside of North America. Previously, “grey market” importers were bringing the first-generation Raptor (along with the Mustang) to China through loopholes and greased palms, but Ford saw a lot of money being left on the table and decided to cut out the middleman and just sell the Raptor itself.
We doubt Ford will stop at China either, as there are other hungry, high-end markets where the Raptor should prove popular. Dubai comes to mind, as does Australia. We wouldn’t be surprised to see the Raptor make its way to Europe either, albeit in extremely limited numbers. It looks like the F-150 is finally going global, the way the rest of the Ford lineup has.