Since arriving at dealerships in late 2014, the sixth-generation Ford Mustang has become a hot commodity and has set a breakneck sales pace that has left its competitors from Chevrolet and Dodge in the dust. March 2016 was no different as Mustang sales outpaced even the all-new Chevy Camaro by a margin of nearly two-to-one.
Last month, Ford sold 12,553 new Mustangs in the U.S., just 100 sales shy of the 12,653 units it sold in March 2015. Not only did Ford essentially match last year’s March sales, but Ford sold more Mustangs than both the Camaro and Challenger combined.
That’s especially bad news for GM, which debuted the all-new 2016 Chevy Camaro late last year to mostly positive reviews. Despite riding on an all-new platform and boasting the Corvette’s LT1 V8, Camaro sales only improved by about 15% over March 2015 to 6,879 sales. Despite leading the Mustang in sales for most of the past five years, buyers just haven’t warmed up to the new Camaro it seems.
On the other side of Detroit, however, Challenger sales continue to rise since the 2014 remake, with 5,369 sales in March 2016, a 6% improvement over the same month last year. With the Mustang and Camaro swapping places on the sales chart, the Challenger has continued to quietly grow its own sales despite being the oldest model offered.
Meanwhile, the newest addition to the muscle car market is barely outselling its predecessor, and after years of playing second fiddle, the Mustang is back on top, where it belongs if you ask us.